Africa and the Middle East Pay-Tv Market 2023


The pay-TV market in Africa and the Middle East has the lowest regional pay-TV penetration compared to other global regions. Despite this, on a relative basis, AME will have the fastest household penetration growth rate. By observing key market trends, we can identify market opportunities in the region.





The report consists of following sections 

Africa & Middle East in a global context

Pay-TV market in AME

Competitive market trends in AME

Pay-TV revenue evolution in AME

Key findings and recommendations

Scope

To compete effectively in AME, an effective mixture of licensing strategy, content development, protection, and distribution is required.

Broadcasters could reduce churn by offering compelling solutions of linear and non-linear formats, aimed at providing an enriched user-experience.

Increasing competition is forcing many pay-tv operators to reduce their service prices, thus driving down total pay-tv ARPS in the region.

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