Africa and the Middle East Pay-Tv Market 2023
The pay-TV
market in Africa and the Middle East has the lowest regional pay-TV
penetration compared to other global regions. Despite this, on a relative
basis, AME will have the fastest household penetration growth rate. By
observing key market trends, we can identify market opportunities in the
region.
The
report consists of following sections
Africa & Middle East in a global context
Pay-TV market in AME
Competitive market trends in AME
Pay-TV revenue evolution in AME
Key findings and recommendations
Scope
To compete effectively in AME, an effective mixture of
licensing strategy, content development, protection, and distribution is
required.
Broadcasters could reduce churn by offering compelling
solutions of linear and non-linear formats, aimed at providing an enriched
user-experience.
Increasing competition is forcing many pay-tv operators to
reduce their service prices, thus driving down total pay-tv ARPS in the region.
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