Demographic and macroeconomic context in Japan contributes to defining the country intelligence

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Japan’s telecom and pay-TV services market will grow from $121.5bn in 2017 to $135.2bn by 2022 at a CAGR of 2.2% over 2017-2022, driven by projected growth in mobile data, fixed broadband and pay-TV revenue. Mobile data revenue contributed the majority of the total revenue registered in 2017 with its share increasing to 43.2% by 2022, driven by rising smartphone penetration, high consumption of online video content led by operators focus on increasing higher data-centric packages.



The fixed broadband segment will reach $29.8bn (¥3.0trn) by 2022, led by steady rise in adoption of FTTH/B and cable Internet subscriptions and deployment of next-generation broadband technologies such as G. fast. Japan’s pay-TV revenue will grow at a CAGR of 3.2% driven by uptake of IPTV subscriptions and MNOs investments in HD content technologies.

Scope

The overall telecom and pay-TV services market revenue in Japan will grow at a CAGR of 2.2% (0.03% in local currency) during 2017-2022.

Mobile revenue will account for 56.7% of total telecom and pay-TV services revenue in 2022, driven by continued rise in adoption of LTE/LTE-A services and projected addition of 5G subscriptions from 2019.

NTT Docomo leads Japan’s mobile market in terms of mobile subscriptions for 2017, followed by KDDI and SoftBank Japan. All the operators compete on the basis of 4G/LTE network enhancements and 5G development.

With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Reasons to buy

This Country Intelligence Report offers a thorough, forward-looking analysis of Japan’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

the report examines the assumptions and drivers behind ongoing and upcoming trends in Japan’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.

The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Japan’s telecommunications markets
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