Hand wash detergents hold ~82% share in Indian detergent market
Summary The last decade has seen impressive growth for washing machines in India. This is expected to boost the demand for washing machine detergent in India. However, ~33% of the population use washing machines needing machine-wash detergents. On the other hand, hand wash detergents comprise ~82% of the market share while the washing machine detergent gets the remaining share in the industry. Among the two types of detergents, hand washing detergents demand is high with a big number of population in India now owning washing machines. The India laundry detergent market is likely to grow at a compound annual growth of ~5% by the end of 2023 as a result of increased demand for various detergent products by consumers. Laundry Detergent Market Segmentation, Following are some of the key market players in the detergent a market in India : · Hindustan Unilever Ltd · Rohit Surfa...