Coffee in Eastern Europe, rising atop being a major beverage.
Summary Coffee is the leading hot beverage by value in Eastern Europe; however, economic difficulties in major regional markets have hampered growth in sales. Eastern Europe has significant untapped potential for coffee to expand, owing to low per capita consumption. This regional report considers the current status of coffee in Eastern Europe and discusses the trends that are expected to prevail over the forecast period 2018-2023. The Coffee in Eastern Europe global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories, and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers a strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for suc...