India surfaces into Over the Top (OTT) video services!
India OTT Video Services Market by Streaming Type, Competition Forecast & Opportunities, 2017 - 2023 OTT video services market is projected to with a CAGR of more than 30% during the forecast period. Robust market growth is anticipated on account of rising adoption of smartphones, smart TVs and other handheld smart devices in the country. Moreover, increasing adoption of cloud computing, growing internet penetration and rising trend of Bring Your Own Device (BYOD) are anticipated to boost demand for OTT video services in the country over the next five years. Some of the other factors that are likely to positively influence the market are content localization, expansion of online companies into premium video content market and rising government efforts towards fighting piracy and tackling copyright infringement issues. Some of the major players operating in India OTT video services market are Google India Private Limited, Amazon Seller Services Private Limited, Star Ind...