Will digital payment methods see success in the UAE?
Liquidity conditions in the UAE have seen an improvement in the past few years. This meant an increased demand for credits and quicker transactions for the nation. While cash reigned supreme for most of these purposes, the UAE mobile wallet market also witnessed a surge in performance rates. New methods of payment compatible with all the major operating systems are continuing to gain traction. This is particularly luring for technology giants looking for an expansion. For instance, Samsung Pay set its foot in the UAE digital payment market right with celebrating its one-year anniversary. How has the user-strata reacted to this advancement? Consumer adoption Handling cash can be cumbersome. Moreover, with people being incentivized towards it with loyalty programs and cashback offers, the native population is getting increasingly welcoming towards this technology. For business owners, digital payments are all about security, speed and the same convenience of going cas...