India Smartphone Market and Forecast 2020

India Smartphone Market Outlook, 2020 gives a comprehensive analysis of the smartphone industry in India as well as worldwide. The mobile phone market is constantly in a state of flux and has become highly competitive with major international players facing strong competition from the local players, thus creating difficulties for manufacturers to retain their market shares.

A few years ago, feature phones ruled the roost and having internet connectivity on the phone was considered a luxury in India. But now times have changed and this is the era of the smartphone. Smartphones have become such an integral part of our daily lives that there is actually a term for those who live with the fear of being without their smartphones - Nomophobia. It is no big a news that India has had a flourishing market for digital devices in the past few years, as the country is already adorned with the presence of sizeable smartphone users. People who were earlier prone to using feature phones have now become a part of the smartphone culture. This has paved the way for handset makers to enter into the smartphone industry, who were previously manufacturing features phones only.

Samsung, Micromax, Lenovo, and Motorola together have seized more than 40% of the market share out of the overall smartphone market in India. Samsung enjoyed its leadership in 2016 with its flagship smartphone Galaxy J models as this series packs a punch with locally developed Ultra Data Saving (UDS) mode, S bike mode, and Turbo Speed Technology. The huge popularity of these ‘Make for India’ features shows that localization is extremely important for technology to succeed. It also highlights the world-class innovation being done by Samsung India’s research & development (R&D) teams. Apart from this, many new smartphone brands were seen entering the Indian market to cut a share in one of the most lucrative market. A year ago, two major Chinese brands OPPO and Vivo entered the Indian smartphone market, making a life for the local manufacturers even more nightmarish by pushing these brands to compete even more fiercely than before.

One of the most important factors that have traditionally influenced the country’s market has been the value-for-money mindset of the Indian consumer. With consumers wanting the best quality of smartphones at the most pocket-friendly prices, manufacturing in India will help OEMs in cutting down their manufacturing costs; not only will India-based manufacturing unlock access to cheaper labor and raw materials, but also elude the need to pay a customs duty.

The surge of smartphones available through online platforms have also given many vendors the upper hand in the smartphone market, as manufacturers like Xiaomi pushed the sale of their smartphones through e-commerce giants like Flipkart, Amazon, Snapdeal etc. With a plethora of smartphone brands popping up each year in India, along with a glut of smartphone variants available for users to choose from, each and every smartphone is fighting a never-ending battle, vying for their share in the market pie.

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