~57% of Indian consumers prefer online travel services

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Summary

The travel industry has observed a transformation owing to the integration of mobile applications with the industry. This has resulted in reformed user experience in the travel industry. According to a recent Online Travel Services Market research report, Indian consumers spend hours on various websites only to book travel packages for vacations.


This has also helped travelers to plan out shorter trips often known as weekend tours which allow them to plan throughout the year. The Online Travel Services market has triggered sales of several travel products and services.

Though the Indian tourism industry has seen both online and offline sources of information getting traction in the market, there’s a gradual change in the industry.  A recent survey suggests that ~12% of consumers prefer to use offline sources for research, ~57% believe that online stores give them better deals and find it more convenient to book online.

The increasing use of the internet and the emergence of advanced technology such as AR have caused a shift in the Indians to travel industry with a growing number of consumers turning to web better travel prices and accommodations.

The phones have grown their omnipresence to another level. With this, mobile applications have also become crucial for any travel business. There are even travel applications catering to specific niches such as medical tourism, eco-tourism, etc. Several hotel chains and airlines today focus on generating direct hotel books through their own websites and mobile applications.

Market segments:

India Online Travel Services market segments are categorized into railway tickets, hotel bookings and others such as air & tour packages. Among the aforementioned categories, air tour package segment is projected to be the largest growing segment with its gamut of deals and offers.

The role of government:

The Indian government is coming up with new projects catering to the development of roads, railways, and airports. These projects are likely to encourage the tourism industry. The India online travel services market is projected to be taking optimum advantages of the new government projects.

Category:  Advertising and Marketing
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