~57% of Indian consumers prefer online travel services
Summary The travel industry has observed a transformation owing to the integration of mobile applications with the industry. This has resulted in reformed user experience in the travel industry. According to a recent Online Travel Services Market research report , Indian consumers spend hours on various websites only to book travel packages for vacations. This has also helped travelers to plan out shorter trips often known as weekend tours which allow them to plan throughout the year. The Online Travel Services market has triggered sales of several travel products and services. Though the Indian tourism industry has seen both online and offline sources of information getting traction in the market, there’s a gradual change in the industry. A recent survey suggests that ~12% of consumers prefer to use offline sources for research, ~57% believe that online stores give them better deals and find it more convenient to book online. The increasing use of the inte...