Chatbots: How AI can keep your customers pleased

Hey, what can I help you with?

     How can chatbots aid my business?                                                        

There are a lot of ways, but

for that, I will need to know

a little more about you. 

   

Market research reports and surveys would mark the above-mentioned as a typical conversation. Most people look up to chatbots for quick answers; answers to questions that may have required them to browse through multiple websites on the internet. And, they and may or may not have been satisfied by the chatbot’s reply. It doesn’t matter if you love them or hate them, market trends are proof that chatbots are here to stay.

Rethinking the use of chatbots

Read the conversation again. Analyze the chatbot’s final reply. Aren’t you intrigued? The computer program is looking to understand you, your current business, its placement in the market, and a lot more, to finally come up with a solution specific to you! You may not have gotten an instant reply, but after a few conversations, you will have a radical solution to your operational and organizational problems. Giving a computer program this potential is something the technology market should be appreciated for!

Although in some cases, chatbots are capable of accessing databases and answering your questions instantaneously, they are constantly evolving. The purpose of the global chatbot market, from the business point of view, is to understand the customer and serve him better. With personalized content and products curated just for a specific someone, the customer stratum feels pampered too. Chatbots thus help to bring about a symbiotic relationship between the clientele and the service provider.

How chatbots can benefit a business

1)      By increasing user engagement
National Geographic had a really interesting way to promote its TV show, Genius, which was to be about the life of Albert Einstein. It allowed Facebook messenger users to engage, in a text exchange with “Einstein”, a chatbot.

While the chatbot could tell people about the life and accomplishments of the scientist, it could also intermittently crack jokes and make sarcastic remarks with a sprinkle of physics in every reply. This brought users to engage with National Geographic’s content more and in a fun way. To use such innovative ideas to pitch a product is something chatbots can help the current day marketers with.

2)      By strengthening customer relations
Customer is king, no doubt! To keep its customers pleased must be the aim of any and every business. It is frustrating for a person when his complaints are not addressed, his queries aren’t answered, or if he is unable to track his order. One can employ chatbots familiarized to a database of all these contents, and when a customer logs in a query about any of them, he can be provided with an instant answer.

One, this does not allow the customer time to think about other brands to jump on. Two, a business can collect important customer data and feedback for implementation in its future strategies. This data can also be useful in providing the person with personalized recommendations. Chatbots thus serve both short-term and long-term sales goals of a company.

These are a few examples, but there are limitless possibilities of chatbots that technology market research reports guarantee. You must leverage these opportunities and help, engage with, and sell to your customers more than ever!